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Our Specialization

Lead Generation

Lead generation is a core part of the sales funnel for many B2B companies since their products can cost thousands of dollars and web visitors are less likely to buy their product or service directly from the website. Collecting new leads allows the businesses to educate and nurture prospective customers through email marketing, before reaching out to qualified leads directly via salespeople.

There are two main components to the lead generation process: getting traffic to your site >>


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Clarify Objectives

No digital marketing campaign can be successful without clear objectives and a strategy to make it happen. Read up on a few case studies to inform and create your best strategy, consider what some measurable results are that you’d like to see as a result of your efforts.

Create Brand Consistency

Consumers want a consistent, personalized, and on-brand experience on all platforms, including your website, social media platforms, e-mail marketing communications, and any other platforms you may be including in your digital marketing campaign strategy.

Build Your Digital Marketplace

Think of your website in your digital marketing campaign to be as important as your storefront. Your website is your virtual home, and can greatly influence your audience’s perception of your company, whether your brand resonates with them, your level of professionalism, and whether or not you can help them solve the problem they’re coming to you to solve.

Lead Generation

  • Marketing Qualified Leads
    Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call.
  • Sales Qualified Leads
    Sales qualified leads are contacts who've taken actions that expressly indicate their interest in becoming a paying customer.
  • Highly Qualified Lead
    HQL Leads. A Highly Qualified Lead is a lead that fulfills the service level agreement (SLA) between marketing and sales – a lead that meets: The ICP Persona requirements, and. Has shown some level of interest in learning more about your company and offerings, and. Has answered some basic qualifying questions.
  • Service Qualified Leads
    Service qualified leads are contacts or customers who've indicated to your service team that they're interested in becoming a paying customer.
  • Email Marketing
    Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff.Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage.